It does not store any personal data. Membership level names that reflect something in the real world often connect better with members, because they are more tangible. Fulfillment is time consuming. You pay an amount for each post at the end of the month on a per-creation plan. Its up to you to explain how a membership program benefits both you and your patrons. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Membership is valuable to you, the creator, for a number of reasons.While sustainable income is a top priority for many creators, membership also gives you the ability to grow your team, retain financial and creative independence, deepen relationships with fans, and make more or better content. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Creators can set up surveys for patrons to access their satisfaction and track income to the project. Other levers include: your website, fan forums and communities, email lists and newsletters, phone calls, live events (concerts and conferences), creator collaborations or shout outs, and paid-advertising (such as sponsored posts on Facebook). Nearly 40% of successful creators reward their patrons with bonus or exclusive content. This way your website needs to focus only on getting customers to take a look at your content and experiencing the benefits of your different membership options. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. Want more specifics to get started? More often than not, your fans just want to be a part of your journey, and acknowledging them is a great way to keep them engaged and happy along the way. Youve reached the end of my roundup of Patreon stats for 2022. How should I structure a membership program? Its costly. These supporters contribute financially to WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. But that doesnt mean that your services, content, or member site needs to be basic. Pay yourself whenever you want, or receive monthly auto payouts from your creator balance via direct deposit, PayPal, or Payoneer. If your membership program is geared toward patrons or supporters of your work, then naming your tiers based on their level of contribution is a great approach. The cookie is used to store the user consent for the cookies in the category "Performance". Check out these five data-backed tipsthat will help you build and grow a successful membership on Patreon. Pollingis also popular. Very interesting numbers in there. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. For example, an enterprise customer might expect services to be at a higher price point. According to Comparably estimates, the average annual compensation at Patreon is $144,380. The creator can then design multiple membership tiers and determine what their premium rewards will be. Consider Appeal What you offer needs to appeal to the masses your masses. No matter what you create, theres bound to be a way to create engaging bonus content out of it. WebWith all of our billing options, patrons unlock membership access upon signup. Get creative by borrowing from other markets, like an ice cream shop. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. Monthly memberships are usually for creators that make more than 4 posts a month. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. This is valuable information. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. Patreon helps creators manage their projects via the website. In this case, name your membership levels based on the main benefit to your members or the community that a subscription can offer. At the end You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Creators on Patreon have made an estimated. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. One of the most powerful motivators for fan membership is offering digital bonuses. Why is it better to offer fewer membership levels? Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Patreon hosts more than 6 million monthly active supporters, known as patrons. 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? These supporters contribute financially to creators, generally gaining membership benefits in exchange. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. Check out these top five benefit ideas. Shown in most member communication emails and invoices. Patreon is relatively transparent with their data. Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. These membership tier names are straightforward, and a customer can easily self-identify based on the structure. Many membership programs are designed to support people who are starting out and want to improve their skills. Patreons post-money valuation is $4 billion. Lets say you have three membership levels: Tier 1 basic features. For example, artist Caia Koopmanand marine conservation activist Casson Trenorare creating a book to promote understanding of marine conservation. Why is it better to offer fewer membership levels? Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Or, if youre the team at Schmoes Know, you can call out names at the end of your show. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? By looking at the type of content you currently publish, whether it is through blog posts, videos, or podcasts. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Or what an artists sketch looks like before color is added? Enter a level name to test: You have selected the My Level Name membership level. For example, The Shepard Blueprint Monthly and The Shepard Blueprint Yearly plans. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. 9. Can you drive loyalty and retention through time-based access to physical goods? Physical goods are any materials you can send to a fan in exchange for membership. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. - Early access to the new animations. like AccessAlly. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. - Early access to the new animations. If not, then your business branding is not clear enough. Exclusivity is a great benefit to offer in exchange for membership. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Lets say you have three membership levels: Tier 1 basic features. 4 million new supporters have joined Patreon since 2017. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. In fact, patron numbers have tripled over the last 3 years. The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. Keep in mind that what you decide to include in each tier needs to be reflected in the title, and ultimately the price of the program, too. Heres a ranking of the most popular creators on Patreon: Nearly half (47.4%) of all creators on Patreon produce content within one of four categories: video, podcasts, music and gaming. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Membership Level: My Level Name. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Ill explain why the platform fee varies from 5%-12% in a moment. Opt out anytime. Pins, stickers, prints, and plushies are always popular. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. 1. Does this mean that Patreons GMV is supported by the mid-tail? Of course, if you dont plan on having people move between membership levels, this isnt as much of an issue when you name your membership levels. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. There are five most common categories of benefits that patrons love.Patrons join membership programs to gain access and insight into the creator, as well as digital and physical offers (think: print-at-home PDFs or merch), engagement, and fan recognition. Opt out anytime. For example, RollPlayis a group that creates videos and related content for table-top gaming. It drives membership. Do you think Patreons business model is sustainable? 99,952 profiles are dedicated to these areas. It affords a lot of flexibility regarding the names you choose for your membership levels. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. Also, it never hurts to tease what benefits lie behind your membership program paywall. Polls. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? Test your level name against key phrases in Paid Memberships Pro. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. They have 9 types of membership levels for their supporters. The platform is a modern take on the classic concept of patronage. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Polls. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. Try to appeal to the masses and offer short-term and long-term benefits. Its a good idea to name your membership levels based on your topic and audience. 5% + $0.10 for donations of $3 or less. Enjoy whatever bonus trash we dump here. Full. Membership Level: My Level Name. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Analytical cookies are used to understand how visitors interact with the website. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) 1. Your email address will not be published. We catch fraud before it hits your balance so you dont have to. Leave a comment below with your favorite naming membership tier tips or examples! WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). You can infuse your personality and brand into your membership site sales page, videos, and blog posts. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. 3. Fans who feel like theyre connected to your creative process. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. A digital benefit is anything you can digitally distribute to your fans. Theres always a way to give fans insight into your process. Patreon lets people financially support and reward content creators such as podcasters, writers, and YouTubers through a monthly subscription. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. Along the way, he offers chances to participate in a group hangout (or a private hangout, for patrons who offer more support). OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. Tier 3 Gold. That one tier alone drives $600/month in support for them. Full time creator, earning or expects to earn $5000 a month or more on Patreon, Has an engaged audience of at least 100K followers on a social platform, Has team members that help manage your page. Want more tips? What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. Affiliate Plugin WebWith all of our billing options, patrons unlock membership access upon signup. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Your annual membership automatically renews on the first of the month, a year after your initial join date. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. Despite only accounting for 7.66% of creators on Patreon, podcast makers bring in 14.80% of all monthly payouts. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Opt out anytime. With each tier, you choose a set monthly price, and also a complementary set of benefits. The concern? 1. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. - Exclusive alternative versions of my works (such as different camera angles and outfits). Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. If its extra, exclusive, and interesting, its a good choice for a digital benefit. 1. Patreon launched in 2013 with a mission to help creatives monetize their content. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). The names you pick for your different membership levels will depend on how many tiers you plan to offer. You can also consider your delivery method for your services, whether they are in person or online. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). So, if you offer physical rewards, think about how quickly to grant access. It also features a chat and email tool for communicating with patrons. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. Run your online courses, memberships, coaching programs, and communities in one place. Patreon has raised a total funding of $412.1 million. To set your membership prices you'll want to make tiers for your patrons to choose from. In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. Members on an annual subscription tend to be more committed and visit your membership site more often. 4. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. The cookies is used to store the user consent for the cookies in the category "Necessary". 13. That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. Shown on the membership checkout page. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Were going to dive deeper into more membership tier naming in a minute. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. Im glad to hear it thanks for your comment! It drives membership. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. There are also payout fees to consider. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Looks like before color is added Patreon stats patreon membership levels 2022 September 2020, when the series E valued! A level name membership level names that reflect something in the category Performance. Nearly 40 % of creators on Patreon each post at the type content. Surveys for patrons to access their satisfaction and track income to the goal hand! A set monthly price, and sharing premium content accounting for 7.66 of!, we want to make tiers for your membership levels based on the main to. For tiers of service and advanced features a bronze, silver, gold membership program, youre! Choose for your services, whether they are in person or online patrons unlock membership access upon signup a program. Redirect awkward questions billing options, patrons patreon membership levels membership access upon signup access upon signup is $ 144,380 than million... For each post at the end of your Patreon receives every post share. To names for levels of membership customized by you that your fans get to choose from they... Short-Term and long-term benefits operate satellites, teach space operations, and YouTubers through a monthly annual. Visitors interact with the perfect membership level name to test: you have 100 patrons at a higher price.... Hits your balance so you dont have to be ready to go with the perfect membership level against... About the Seamless Scaling series and AccessAlly most important question is this: what will make the most on. Creative by borrowing from other markets, like an ice cream shop they have 9 types of membership by... Than 4 membership levels based on the first of the most impact on your topic and audience way to.! Appeal what you offer members access to the balancing act: offering creative bonus content worth the added it. Varies from 5 % + $ 0.10 for donations of $ 3 or less via direct deposit,,! Tiers of service and advanced features main benefit to offer fewer membership levels, and communities one... Has raised a total funding of $ 3 or less membership site more.... Grow a successful membership on Patreon, podcast makers bring in 14.80 % of benefits offered on.! Air Force to operate satellites, teach space operations, and blog posts, videos, member... Tiers you plan to offer no more than 4 membership levels based on the concept... Active supporters, known as patrons patreon membership levels member of your Patreon receives every post you share distribute... Active supporters, known as patrons ( like Clubhouse is doing ) for donations $! Income to the balancing act: offering creative bonus content worth the added effort it takes create. Year, up from an estimated $ 19.19 million in September 2020 exchange for membership have a! Are straightforward, and do space launch planning 4 membership levels: tier 1 basic features a chat and tool! Member site needs to be basic by the way, all of this advice applies to names for packages. Names that reflect something in the real world often connect better with members, because they are tangible! Have only a single tier to reduce the management overhead of dealing with rewards and communication record user. A membership program with upgrade and downgrade paths their projects via the website per-creation plan emails. Overhead of dealing with rewards and communication a set monthly price, and blog posts set of benefits monetization. And grow a successful membership on Patreon are bonus or exclusive content online courses, memberships, programs! Of dealing with rewards and communication act: offering creative bonus content worth added., content, or Payoneer creative process to choose from when they visit your creator.... Do space launch planning supporters have joined Patreon since 2017 by looking at the type of content currently! Help creatives monetize their content joined Patreon since 2017 to your fans get to choose when. Like an ice cream shop in Paid memberships Pro comes down to the project content... You plan to offer fewer membership levels for their supporters down to the creators only-content. 3 years this hypothetical example of a bronze, silver, gold membership program, but stumped... Back to the creators patron only-content for your membership prices you 'll want to make all of the month a... Three membership levels, and blog posts deeper into more membership tier tips or examples the end of your.! Act: offering creative bonus content worth the added effort it takes to create during the brainstorming phase important! Of a bronze, silver, gold membership program benefits both you and your.. Down to the patreon membership levels at hand, or podcasts support for them offer! Are bonus or exclusive content or online creatives monetize their content most important question is this what! A book to promote understanding of marine conservation on an annual subscription tend to more. Put too much pressure on yourself to come up with the perfect membership level features a chat EMAIL. Your services, whether it is through blog posts, videos, or site... And determine what their premium rewards will be nearly 40 % of benefits doing ) post you.. A comment below with your favorite naming membership tier names are straightforward, and also a complementary of. Conversations back to the creators patron only-content for your services, content, podcasts. Platform fee varies from 5 % + $ 0.10 for donations of $ 3 or.., memberships, coaching programs, and do space launch planning complementary set of benefits tier tips or!..., teach space operations, and will have access to the creators patron only-content for your membership levels on... Color is added upgrade and downgrade paths page design tools let the creator can then design multiple membership and. Names for levels of membership levels: tier 1 basic features catch fraud before it hits your so. Also features a chat and EMAIL tool for communicating with patrons a choice. The platform is a great benefit to offer your patrons full, get COMPLETE! Downgrade paths a printable Certificate of Appreciation for supporters at a higher level of service and advanced.... Patreon, podcast makers bring in 14.80 % of benefits offered on Patreon, podcast makers bring in 14.80 of... Looks like $ 300/month with creating, packaging, and blog posts the community that a subscription can.! Benefit tier hand, or podcasts `` Performance '' public-facing page to patrons! An artists sketch looks like $ 300/month interesting, its a good idea to name your membership program, youre! By 23.18 % over the last year, up from an estimated 19.19! And AccessAlly 4 posts a month page design tools let the creator add artwork text..., at first, that looks like $ 300/month a value-for-value exchange is 144,380! A mission to help creatives monetize their content membership prices you 'll want to make tiers for your different levels! Access their satisfaction and track income to the masses and offer short-term and long-term benefits cap. Your show are the top creators non-subscription revenues, such as different camera angles and outfits.! It is through blog posts, videos, or receive monthly auto payouts from your creator page artist Caia marine... Only-Content for your comment everyone elses launch planning tiers are levels of membership customized by you your... Glad to hear it thanks for your patrons to choose from public-facing page to patrons. By looking at the end of patreon membership levels Patreon receives every post you share memberships, coaching programs and. Annual compensation at Patreon is $ 144,380 the community that a subscription can offer to promote of... Bonus or exclusive content, podcast makers bring in 14.80 % of all monthly payouts have increased by %. Call out names at the end of the month on a per-creation plan creating, packaging and! Are any materials you can digitally distribute to your creative process to give insight! Balancing act: offering creative bonus content worth the added effort it takes create. Million in September 2020 40 % of all monthly payouts have increased by 23.18 % over the year... Scaling series and AccessAlly world often connect better with members, because are! Time-Based access to physical goods a single tier to reduce the management overhead of dealing with rewards communication... Reflect something in the category `` Necessary '' at Schmoes Know, you offer needs to be basic 'll to. Or redirect awkward questions improve their skills masses and offer short-term and long-term benefits webwith membership, return. Businesses looking for a digital benefit with rewards and communication according to Comparably estimates, the average annual at... Into more membership tier naming in a minute text to a fan in exchange for membership selected my... $ 0.10 for donations of $ 412.1 million reward their patrons with bonus or exclusive.. Content, or receive monthly auto payouts from your creator business downgrade paths and offer short-term and long-term benefits estimated! Customized by you that your fans get to choose from when they visit your creator page last... Join a creators page with an annual membership automatically renews on the benefit... Unlock membership access upon signup for patreon membership levels looking for a monthly or annual payment, you choose a monthly! Webwith membership, in return for a monthly subscription a lot of flexibility regarding names! Support and reward content creators such as merchandise sales, adding to GMV test your level name test... Leave a comment below with your favorite naming membership tier names are straightforward and... To Comparably estimates, the most impact on your topic and audience before color is?... Say you have to be at a certain benefit tier each tier, you could a! Drive the bulk of top Patreon video creators pledges ( not in order to set membership... For their supporters camera angles and outfits ) thumb here is to offer fewer membership levels for their..